The whole identity was made inspired by the 6 keywords of the event, re-imagine, visit, examine, claim, sound and connect. Considering the client's wish that it should include interactivity, I decided to let the 'Re-' part stay and the other words move, by the users' interaction — so the words are completed.

The boxes are randomly placed every time the website is refreshed, and the each box links to the each artist's individual page.

The sketches, feedbacks and design changes before the development are made with Adobe XD.

A promotional video for Atomic Culture Instagram